I'm On the Pursuit of Happiness and I Know, Everything that Shine Ain't Always Gonna be Gold, HEY

I hate math as its taught in schools. I was always terrible at it. I still remember when I first realized I was terrible at it. Second grade. Those worksheets where you had to do problems as fast as you could, and the winner that got them all right got some kind of prize. Maybe a glitter pencil of one of those huge triangle erasers that just looked like candy and made you get a craving for a Starburst or ten. Anyways, it was time for another fun round of worksheet racing, but this time, it was division. I still can't do long division. Like you could threaten to take my life with a dagger to my throat,  and I probably couldn't figure out long division. Everyone is finishing up, and the winner is already grinding their new glitter pencil to a fine point in the sharpener. Meanwhile, I'm sitting there and I can't get one problem. Not one. I'm the last kid still sitting at the desks. I feel panic rising in my stomach and I just want to run out of that room and hide in the woods where long division doesn't exist. But I cant so I sit there until the teacher finally notices the hot tears that have begun running down my face and comes over.

Who remembers these?!

Now, I have a few friends who are math teachers. They probably have a nice collection of glitter pencils somewhere in their closet at home, shiny like special unicorn horns. But in my experience, many math teachers, have been...mean. Not mean people persey, but just plain canNOT fathom how ANYONE has difficulty understanding long division. Or algebra. Or why x is just a letter near the end of the alphabet in some peoples minds. I have had, in my school career all the way up into college, math teachers who have given me serious 'tude because I, Tamara Morrison, struggle with math. One professor in college even went so far as to say to me when I asked for help "You should know this, shouldn't you? I don't have time you will need to study it on your own." I remember she was obsessed with the gym. So I cant hate her entirely. But, what she failed to realize here is that HEY MATH DOESN'T COME EASY TO EVERYONE!!! Just because you basically must have popped out of the womb with an algebra how to manual implanted in your soul, doesn't mean I did.

And that is the point of this post today. Its about realizing that not everyone defines success/happiness/talent the same as YOU and that's fine. Somewhere in my journey to not really caring what anyone else thinks came that realization. For ME, success is being independent, not being in an office for work, freedom. I don't want kids. Like ever. Yeah that's right I'm a 26 yr old girl that isn't interested in kids. You think I will change. I think you're wrong. It makes me happy to chase big goals. I don't get nervous putting my ideas out there. I don't get scared to step on a stage. I don't want to live a mediocre life. I want to do something different. And I'm happier now than I think I've ever been because I'm doing what I love even though people told me it was crazy.

That's my dream, but I know people that want to be moms more than ANYTHING. I mean whole face lights up when they talk about it. My mom was one of those people. She didn't want to run a business or come up with crazy ideas. Didn't interest her at all. She wanted to be a stay at home mom. That was her dream. And she did it. That is nothing like my dream. Its quite opposite. But she was HAPPY. She was terribly happy.  I know people who love routine. SERIOUSLY love it. They like sitting in an office, they like having everything thought out and then going home and enjoying some time or hobbies. I know people who go live in Africa for years, with no running water because they want to volunteer and they believe they are doing good. I know guys in relationships with other guys and they own a house and a puppy together. All these people do not live the life that fires ME up and would make me happy. But they are happy. You can tell when someone has passion and happiness and excitement for life. They all have it. So stop questioning it. Stop asking yourself or other people how so and so can be happy living THAT life? ANYONE who has discovered their happiness or is on the way to that, should get respect for that. Because there are SO MANY who have not.

You know the ones I mean. The whiners, the sad souls. Maybe right now, you are one. The people who are so not happy with anything they are doing but, refuse to create change. The biggest reason seems to be (and we always fall back on this one) is what other people are saying/thinking. Someone told you your dreams are stupid. You think if you tell anyone your dreams, they WILL say you're stupid. People told me this too. My old boss one time said to me "What are you going to do if you don't do this? There's nothing else for you, you cant be a designer anywhere, this is the best you can do" Sure it got to me. But I refused to believe it. A  0.30995 second Google search shows me thousands of people who ARE designers. With my education and levels of knowledge. With less money saved. With less support. The proof is easy to see. If they could do it why the hell not me?! I'm not a special unicorn! If they could do it why not me? They freaking had to do some work for it. They didn't just wake up and have this happen. Working for change is GOING TO BE UNCOMFORTABLE. All those happy people, they know that. A lot of times, I don't feel like calling people, I don't want to think about all those huge ugly numbers putting quotes together (math!) It sucks. Id rather be eating chocolate and scrolling Facebook. In my cube life, I could. Money was made even scrolling Facebook. But not now. Maybe that stay at home mom feels like dog shit today. She doesn't WANT to deal with three kids today. Its hard. They annoy her today. She'd rather be on the beach with a glass of wine. Maybe that gay couple with the puppy don't feel like being gawked at today in the supermarket. But screw it. Shut off the emotions and just do it. I just do the quote. The mom just deals with the kids. The couple goes to the store. And in the end they all emerge happier and stronger. NO ONE ever regretted the outcome of pushing harder at a goal. No one.

So you know what, math teachers past? Not everyone gets math. Not everyone is good at that. It's not the only way to be smart, or happy. Not everyone wants to be fit like me. Not everyone wants to compete. Some people just want to fit into their jeans from two years ago. Not everyone wants to run a business. Not everyone CAN. It would be like asking a fish to fly. It's not utilizing what that fish does and loves best. And yeah, I don't want to be a mom, or get a "real safe" job or stop training for competitions or go back to college. Stop asking. If it changes Ill let ya know. I am, right now, happy. I can only hope you are, too. If you AREN'T, that's the people I feel for, the people I wish I could help change. Help them somehow erase their often self imposed restrictions on doing what it is they are best at and most passionate about. I don't care if its building igloos at the North Pole, joining the gypsies, or working at the meat counter at Stop and Shop. If you want it, find a way to put in the work to get it. NOTHING ever came easy worth having. Don't find fault in other people's happiness and skills. My dad always said of his crew when he was manager at a car dealership, his people were all like different tools in his box. Some were good at some things, others at something else. Together they made a great team. But forcing someone to do something they aren't good at/didn't like always always backfired. Ok, now its time to do some quotes. Thank God for the calculator. There aren't enough glitter pencils and candy erasers (remember the strawberry scented ones?!) to make me do long division by hand ever again.

If YOU need a logo, shirts, or complete marketing materials, visit me at www.tamaramorrisongraphics.com! 

Travlin' Tam, Fancy Hotels, and Why YOU Need a Graphic Designer!

Happy Saturday everyone! Time for a little update from TMG and some more insight into what I do and why design is really so crucial!

Life isn't bad here....TMG  was based in the Sunshine State this past week. That's the cool thing about working for yourself....in some cases you can take your work with you. The other half had a business trip to Orlando, all expenses paid, staying at the Waldorf Astoria, sooooo why not?! I packed up the laptop and off we went. I found a nice place to set up office, and pretty much did what I'd do from CT, calls, emails, design work! Pretty sweet!

My Office Last Week!

And let me tell you, this hotel was something else. It was for the fancy schmancy rich. As is they open your car doors for you and there's lemon water and cucumber water in the water coolers. I was in for a shock one night when I came back to the room and there was jazz music on the TV, slippers laid out in front of the bed, chocolates on the pillow and the lights turned on and dimmed. Now I'm just a little carefree gym rat. I don't really own more than one dress, I walk around with my cell phone jammed in my sports bra half the time, and its not unusual to see me with my tongue in a Tupperware licking the last bits of Meal 3 out. So the whole thing weirded me out. I don't think I'd want "star treatment" even if I was a billionaire. I'd rather just be left to my own wonderfully sloppy devices. Although the luggage carrying service was great. I might be able to dead lift over 225 lbs for a few reps, but something about carrying luggage...I HATE IT. If they could just invent a motorized suitcase, I'd be all over that.

It was definitely a little piece of "the dream" to be able to work under the palm trees. But that doesn't mean its all fun and games, I had a lot to do! Running the biz is a lot more than just design! But a lot of people wonder, why is design important in the first place? Why even bother hiring a designer? I mean, most people have Publisher. Isn't that just as good? Well.....no. Not quite.

Say you have this crazy dream like mine. You wanna be your own boss, and you want to do it in real estate. You're all licenced up, you're set to go. I don't know much about real estate, but I do know that people dream of starting and running real estate companies. So you might be one of them, you're starting up. If you're like me, you aren't made of money. And start up gets pricey. You have legal mumbo jumbo, probably a building, office equipment to buy. You're going crazy putting all the "important stuff" together to start up. Then you realize you probably should have some kind of logo. But that's easy, who cares, you can do that later, you have Publisher.

Later comes pretty freaking soon, and you crack open Publisher. Your last name is Swan. You'll call your venture "Swan Real Estate". You bang out a logo. Good enough. You have so much else to do still!

Here's what you come up with: (NOTE!: These are REAL LOGOS that I pulled off  of Google by looking up "swan real estate". I didn't alter anything, and I DID NOT CREATE EITHER OF THESE EXAMPLES! These are real world examples!)

Hmmmm. How does that look? It's pretty simple. Self explanatory. Anddd totally obviously done in Publisher! Now this example seems pretty extreme, most logos aren't THIS bad.....but we can all think of some that ARE, seriously. This logo kind of says, you rushed. You didn't want to invest any of your start up capital into logo design, it wasn't really top priority. It looks thrown together. It looks hurried. It looks careless. It looks elementary. I could go on and on. Simply put, it looks bad. And you know what? Its the first thing people are going to see when they "meet" your business.

We all judge. Instantly. "Oh that lady is a lazy slob because her hair is frizzy and her pants are wrinkled." "Oh that man must be a real stuck up ahole, hes standing there in dockers and a cardigan sweater with a side part in his hair." "Oh that guy/girl is on steroids, he has muscles" (a personal fave ;) )

We all do it. Let's just not even try to deny it. Its the same thing with  your new business. All those things I said above about this logo? Hurried, rushed, cheap, careless, elementary. THAT'S WHAT YOU ARE SAYING ABOUT YOUR BUSINESS. I don't care if you are the best businessperson on earth. I don't care if your plan is perfect. Your office spotless. You have every licence under the sun. I don't respect you. I don't respect you, because your logo sucks. Its like those judgements. It doesn't matter if slob lady is a millionaire and the nicest person you ever met. Looking at her, because she presents herself poorly, you assume shes about as lazy and smart as a log. Is it right? No. But it's true.

Now lets say, you understood all that already. You understood that your new business was going to need a seriously awesome logo. You know that it's the face of your organization, its going to speak to thousands of people for you before you ever open your mouth with any kind of pitch. You know people are judging EVERYTHING YOU DO based on that one logo. My gosh, it's even more important than having an office.

Because  you see that creating your public persona comes first, you invest in a designer. You leave Publisher closed. You know that this logo will go on everything you do. FOR YEARS. Even if you change it, this one will always be out there. People will remember it and associate it with you. They forgot your name in three seconds.....but that logo, they see it every time they pass your building or see your ads or someone wearing it. And it sticks. We are visual creatures. Everyone knows swoosh means Nike. Everyone knows that dinky yellow flower thing means Wal-Mart.

So anyhow, you pay a graphic designer to create a logo for you. After a few rounds of revisions, you end up with this: (AGAIN pulled off Google when looking up simply "swan real estate" as a fun experiment!)

When I see this one, it doesn't take long for me to notice that this one wasn't whipped up in ten minutes. Thought went into it. And I KNOW hours and hours of thought went into your new business. This one isn't overly crazy or busy, but its clean. It's got a couple catch phrases to show what you do, and make you stand out from the 4950 other companies like yours. Its got a sophisticated aire to it, just like the image you want to project for your company. You can pull the catchphrases out for a simpler look for some publications if you want to. It has options. It looks professional.

Now YOU look professional. So what if I walk into your office, and theres papers everywhere, a day old ham sandwich between files with mayo adhering your invoices together. So what if you don't even HAVE your real estate licence?! (Please don't be that stupid......!) Point is, your logo speaks to me before I know whats underneath. And it's telling me you put time and a little coin into it. You made an investment. You care. You think things out. You're professional. You will do all those things for me, if I become your client. I go with you. I trust you. Yup. TRUST. That's the main point here is to build that impression, build that trust.

It's so easy to get so lost in what you think is important when you start (or even continue!) your business. It probably IS all important stuff. But you hate to be judged for your look, your clothes, your "impression". I know you do. I do. So why let your business be judged poorly for its logo? Your logo is your business or organization's "clothes". Dress up!!

It's like the fancy Waldorf Astoria. Their cucumber water and fake smiley people are trying to impress me. And it does. Granted, its over the top. Maybe a nice Hilton would hit me just right. But let me tell you, Joe's Motel with the front gutter hanging upside down and rust stains and peeling paint isn't going to give me a lot of confidence that I can sleep there in comfort......Or without catching crabs.

So, as a designer, that's what I do. I make Joe's Motel a place you want to stay. Because even if he hasn't washed the bedsheets since Clinton was in office and the only cucumbers on the property are in the form of Vlasic jarred pickles, hes gonna have a damn good logo on the front of that thing. And that just might be enough to make you check on in, and fork over some green for a 48 year old mattress and a couple stray crabs.

If you want to revamp YOUR existing logo, (weather you made it in Publisher or worse....Paint!) I'm always available to help! Visit me at www.tamaramorrisongraphics.com or email me at tamaramorrisongraphics@gmail.com for a free consult!!